Discover a World of Possibilities Through Journalism and Digital Media

Digital Content Strategist, CMS Integration Specialist, and E‑commerce Livestream Producer blending journalism, technology, and modern AI tools to create high‑impact digital experiences.

I build and optimize content systems for global media organizations and fast‑moving online marketplaces—improving publishing speed, strengthening workflows, and elevating audience engagement across web, mobile, social, OTT, and chat‑app platforms.

My background in journalism, rooted in Ethiopia’s Amhara region, fuels my commitment to powerful storytelling and multimedia production. I’ve led digital operations, coordinated teams of stringers and broadcasters, and produced high‑quality content using Pangea CMS, Adobe Creative Suite, and modern web tools.

As founder of Ha to Pa, I develop AI‑powered content pipelines that automate narration, subtitles, translation, and analytics using platforms like HeyGen, Hailu AI, Runway, Midjourney, and Copilot.

I also produce conversion‑focused e‑commerce livestream auction shows—managing pacing, visuals, platform tools, and buyer interaction to drive engagement and sales.

With hands‑on skills in HTML, CSS, JavaScript, PHP, MySQL, WordPress, Wix, and Squarespace, I design responsive websites that support content, branding, and business goals. My recent MuleSoft training strengthens my ability to connect content systems with modern API‑led integration practices.

I thrive at the intersection of content, technology, user experience, and digital operations—bringing clarity, structure, and innovation to every project.